Meta Ads Overview Part Two: Building Ad Campaigns

Be sure to register for part one in this two-part series!

Once your audience strategy is in place, the next step is building campaigns that convert. This session takes a practical look at how to structure and optimize Meta advertising campaigns for stronger performance and better return on investment.

Join RTO 9 and JBC | Pushing Digital Boundaries for this second session to the Meta Ads platform. We will explore the core components of successful Meta Ad campaigns, including how ad sets and individual ads work together to reach different audience segments effectively. The session will also cover key budgeting strategies, helping you understand how to allocate spend in a way that supports your goals and maximizes impact.

We’ll also dive into creative strategy, including how recent Meta updates—such as Andromeda—have shifted the importance of ad creative in campaign success. Participants will learn how to think more strategically about visuals and messaging in a competitive digital environment.

By the end of this session, participants will understand:

• Core elements of effective Meta Ad campaign structure
• How ad sets and individual ads function within a campaign
• Practical budgeting approaches for better performance
• How recent Meta updates are changing the role of creative strategy

This session is ideal for those ready to move beyond the basics and start actively optimizing their Meta advertising efforts.

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About the Speaker – Jennifer Baker

Jennifer Baker is the CEO of JBC, a full-service digital marketing agency, and brings over 15 years of experience helping businesses of all sizes grow their online presence. At JBC, she leads a team that delivers results-driven digital strategies, including social media management, paid advertising, email marketing, and website development.

With a background in adult education, Jennifer ensures that every client engagement goes beyond strategy – she equips businesses with the processes, and insights they need to succeed online. Her expertise in Meta advertising, content management, and digital campaign optimization enables JBC to create campaigns that reach the right audiences, drive engagement, and deliver measurable ROI.

Jennifer stays at the forefront of digital trends, continually exploring the latest platforms, tools, and marketing innovations to keep JBC’s clients ahead of the curve. She holds certifications from Mailchimp (email marketing and automation), Meta (Community Management and Digital Marketing Associate), and Hootsuite, as well as a Master’s in Education (2019), a Bachelor of Education in Adult Education (2013), and a Bachelor of Arts in Business & Economics (2007).

Her unique combination of agency leadership and hands-on digital marketing experience ensures JBC provides clients with strategies that not only make sense but also get results – helping businesses grow, engage, and thrive in the ever-evolving digital landscape.