Marketing That Works Now And Later

Marketing That Works Now And Later, this is a practical planning Workshop

Most small business owners end up choosing between two modes: chasing quick wins or building a brand with no clear plan to turn it into sales. The truth is, you need both.

In this hands-on session, you’ll learn how to plan marketing that gets results today while building toward real growth tomorrow. We’ll break down the difference between quick-response tactics and long-term brand-building, walk through a simple audit to see where your current marketing is leaning, and show you exactly how to map both into a working calendar – so you always know what to do this week, and why it matters for next year.

Who it’s for: Local and small business owners looking for a clear, practical approach to marketing.

About the Presenter:

Radhika Kapoor is the Founder and Creative Director of Moon Rabbit Strategy, a branding-first creative agency that helps businesses tell stories people actually remember.

With over 15 years of experience across retail, technology, healthcare, food, education, finance, and tourism, Radhika has built a reputation as the person founders call when they’re ready to grow, and finally want to look, sound, and feel like the business they know they are.

She works closely with startups and scaling businesses throughout Durham Region and beyond, and serves as a trusted mentor, fractional executive, and subject matter expert for accelerators, chambers, and community organizations. Her work isn’t just about making things look good; it’s about building brands that create real business value.

Do It In Durham Entrepreneurship Week

November 16 – 20st 2026

Join us for the 14th year of ‘Do It In Durham Entrepreneurship Week’.

Durham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week.

Do It In Durham Entrepreneurship Week is a collaboration of Durham’s business support, educational and networking organizations who have come together to encourage and support entrepreneurs, job creators and innovators who create economic growth in the Durham Region.

Together We Build