The Importance of Paid Advertising in the Digital Space

Advertising in the digital space can be complicated, especially with different ad formats, multiple platforms, budgeting, and the emergence of AI. If you are not sure where to begin or are confused about what kind of ad to run, this session is for you.

In this webinar, the Digital Service Squad from Toronto will share key insights into Google Ads, Meta Ads, and how you can use AI to help build your campaigns.

What you will learn:

• Utilizing AI for your campaigns
• Google Ads
• Meta Ads
• Target audiences
• Which ads to run for your business

Join us to learn why you should consider paid advertising for your business and how you can easily get started!

Speaker Bio:

Digital Main Street is a program and service that helps main street businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, and our Digital Service Squad, a team of highly trained recent graduates who help main street businesses grow and manage their business through the adoption of digital tools and technology.

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto.

If you require accommodation, please notify us by email at least 4 weeks before the event date at [email protected]. To cancel the accommodation, we require 5 business days’ notice before the event date.

Thank you to our sponsors: