Hosting Influencers & Media: A Guide for Tourism Operators

When destination partners or Regional Tourism Organizations (RTOs) bring influencers or media to your region, tourism operators play a key role in delivering a seamless and memorable experience. Join RTO 9 and Attractions Ontario for this session to help you understand what to expect—and what’s expected of you—when participating in coordinated influencer and media visits.

Designed for businesses participating in hosted experiences, this webinar will walk through how these partnerships work, including how influencers and media are selected, how itineraries are developed, and how operators are invited to take part.

Participants will gain practical guidance on how to prepare for and support these visits, from providing exceptional service and hosting experiences to assisting with bookings, timing, and communication. The session will also explore how to collaborate effectively with destination partners to ensure a smooth experience for both visitors and operators.

By the end of this session, participants will:

• Understand the role of tourism operators in hosted influencer and media visits
• Know what to expect when working with RTOs and destination partners
• Learn best practices for hosting and delivering strong visitor experiences
• Understand how to support booking, coordination, and communication needs

This session is ideal for tourism operators who may be participating in influencer or media visits and want to feel confident, prepared, and aligned with destination partners.

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About the Speaker – Kate March

Kate March is an accomplished communications specialist and has been the Director of Communications for Attractions Ontario since 2007. She holds an Honours Degree in English and History from the University of Toronto and a Post-Graduate Marketing Certificate from Sheraton College. Throughout her career, Kate has developed a strong network that includes social media influencers and radio stations, where she has excelled in strategic communications and media relations.

With a focus on measurable results, Kate has optimized communication strategies to enhance audience engagement and brand presence across digital platforms. She skillfully analyzes the effectiveness of communication tactics, making strategic refinements to increase reach and impact. Her comprehensive management of social media strategy encompasses innovative content creation and dynamic community engagement.

Kate’s expertise also extends to maximizing online visibility with limited resources, showcasing her ability to navigate and leverage the digital landscape for optimal promotional gain. She lives in Pickering with her husband and two children.